Enter The Enchanted
Heart Of Malaysia

INTRODUCING

In a serene, golden realm, majestic Musang King trees stand tall amidst vibrant blooms and playful creatures, mirroring our nation's diverse and cherished spirit. From this tranquil oasis, emerges BOOMCHAZ CROWNED 197 – a truly bespoke fermented tea. Capturing the very soul of our nation in an exquisite 750ml bottle, honouring the iconic D197 Musang King durian.

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Malaysia's Golden Spirit,

Bottled.

Non-
Alcoholic
Beverage

100%
HALAL
Ingredients

Best
Served
Chilled

Ideal
Premium
Gift

As Malaysia embraces the vibrant spirit of Bulan Kemerdekaan this August, BOOMCHAZ proudly unveils its latest Bespoke Series masterpiece: CROWNED 197. More than just a fermented tea, this exquisite creation is born from a profound spirit of belonging and a vision to celebrate Malaysia's most cherished produce.

With CROWNED 197, we feature the iconic Musang King Durian as our latest local 'hero' – a tribute to its unparalleled flavor and a testament to our nation's rich agricultural heritage. Each bottle embodies our dedication to elevating Malaysia's beloved bounty, offering a truly unique taste experience that resonates with national pride and the joy of shared celebrations. Experience the essence of Malaysia, beautifully brewed.

The

TASTE

PROFILE

Sweet

Bitter

Creamy

BUTTERY

Sour

The Unrivalled Majesty of

MUSANG KING

Beyond its legendary status as the King of Fruits, Musang King is a shared passion that transcends every background in Malaysia.

From the very boughs of the mythical orchard, we draw the essence of Musang King, Malaysia's undisputed King of Fruits. Its complex flavour profile, a masterful symphony of sweet, bitter, creamy, and buttery notes—is a rare gift, universally cherished and uniting palates across every background. Boomchaz Crowned 197 expertly captures this distinctive essence, bringing the nation's most beloved luxury fruit into a refreshing, new light of fermented tea, truly a golden treasure discovered in our enchanted realm.

Defining

"Crowned" nods to Musang King durian’s ‘regal’ status, while "197" is the Musang King cultivar code (D197)

AN
EXQUISITE
BREW,
A SYMBOL

F UNITY

More than just a beverage, Boomchaz Crowned 197 is a precious liquid testament to Malaysia's shared joy and proud identity. As a dedicated Nusantara-rooted producer, Boomchaz proudly dives into Malaysia's rich heritage, passionately bringing you the very best of local tastes by creatively fusing the art of fermented tea with the delightful, universally beloved essence of Musang King. Experience a taste cultivated from unity, bottled for every Malaysian heart.

A LIVING
“ELIXIR”

Harmony For
Body & Soul

More than just an indulgence, Boomchaz Crowned 197 is a vibrant, living elixir crafted from nature’s finest bounty to support your well-being. Our unique fermentation process transforms exceptional ingredients into a prebiotic-rich beverage that nurtures gut vitality and inner harmony.

FUN FACTS
ABOUT

“THE KING”

1. ITS NAME IS A MYSTERY (SORT OF)

"Musang" in Malay refers to the Asian palm civet. One popular theory is that the name "Musang King" (or "Mao Shan Wang" in Chinese, meaning "Cat Mountain King") comes from the belief that civet cats are very selective and only choose the best durians to eat, with Musang King being their top pick! Another theory links "Musang" to Gua Musang, a district in Kelantan, Malaysia, believed to be its origin.

2. A ROYAL LINEAGE

The Musang King is officially known by its cultivar ID, D197. It was originally called "Raja Kunyit," meaning "Turmeric King," due to its distinctive deep yellow, turmeric-colored flesh.

3. FIRST GENOME SEQUENCED*

In 2017, Musang King made history by becoming the first durian variety to have its entire genome sequenced. This scientific breakthrough helped researchers understand the genetic reasons behind its famously strong smell and unique taste.

4. THE "HERMES OF DURIAN"

In China, Musang King has earned the nickname "Hermes of durian" due to its premium price and luxurious status.

5. MORE PULP, SMALLER SEEDS

One of the reasons Musang King is so beloved is its relatively smaller seeds, which means more of that creamy, delicious flesh per fruit!

*Source: Malaysiakini News Article, “Scientists uncover Musang King's pungent secrets in genetic study”,
published Oct 10, 2017 on www.malaysiakini.com/news/397830

GIFTING
THE SPIRIT
OF MERDEKA

A Gift From The Heart : For Malaysia, For Us

Celebrate meaningful moments in this year's historical Bulan Kemerdekaan Malaysia by embracing the meaningful gift-giving with CROWNED 197 BESPOKE GIFT– an exquisite token of gratitude, perfected for the art of giving. This premium masterpiece is more than a gift; it is the ultimate gesture to cultivate cherished relationships, proudly celebrate our nation's unique tapestry of cultures, and share the boundless joy that defines the spirit of valuable connection among all Malaysians.

Each luxurious package contains a 750ml bottle of CROWNED 197 Musang King Durian Fermented Tea, elegantly presented in a full gold, branded paper bag. Enhance your heartfelt message with the included beautifully printed greeting card, and delight your recipient with an exclusive branded souvenir, a limited edition Musang King Enamel Pin Badge – a smile, guaranteed.

Luxury Gold
Label on 750ml
Bottle

Elegant
Full Gold
Paper Bag
with Debossed
Finishing

Nicely
Printed
Greeting Card
with Unique
Diecut Shape

An Exclusive
Limited Edition
Enamel Pin Badge
(limited to the first
200 bottles)

CELEBRATE THE SPIRIT
OF MALAYSIAN UNITY with

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Elevate Your Celebration of Unity. Indulge the Taste Experience.

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