‘Citra’ means a unique image, a reflection of the company's persona in its healthcare and wellness approach - dynamic, holistic, and eco-social nature which also translates the core values of the organization. On the other hand, the word 'Kesom' is derived from one of the most popular Asian herbs scientifically named Polygonum Minus – which has been recognized by scientists and herbalists for its anti-cancer essence in its secondary metabolites.
Thus, Citra Kesom appeals as a natural and herbal offering to the modern market and acts as a representation of pure Asian quality. Rooted in Nusantara identity, Citra Kesom believes that one has to make the best out of an ancient traditions with respect towards modern technology.